The clothes donʼt make the man.
The man makes the man.

Alpha IQ is a self-help movement for men who aspire to attain greater successes in their daily lives and interpersonal relationships with individuals. What differentiates the Alpha IQ approach from other schools of thought is that it is designed to instruct men on HOW to achieve social mastery!

The Alpha IQ program takes a quality-based approach and diminishes the quantitative focus other schools of thoughts endorse. We encourage our students to take their newly acquired social powers and focus them on establishing long lasting and fruitful relationships with friends, family and potentially “the one”.

The Brand Archetype

Archetypes are forms or images of a collective
nature that naturally establish meaning and
relevance at a subconscious level.

Characters in movies, novels, and other forms of
entertainment are based on archetypes.

What the brand is not

The quick sell, bait and switch
Quantity over quality
Formulaic
Based on fear / desperation

Challenges

Lack of awareness
Legitimacy
Perception of the technique as good product
Competition is well known in its circles

Opportunities

Best in class / higher aspirations / exclusive
Setting a new standard for tribe creation within the arena
Empowering – mentoring vs. leading
Consistency, structure and growth
Leveraging the strength of strong design

Building A Successful Brand

“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. Itʼs an emotional connecting point that transcends the product.”

– Scott Bedbury Nike, Starbucks

Register For Our System

This system will allow men globally to discover fundamental theories to enhance daily social interactions, increase confidence and apply this new knowledge in the real world. 16 chapters will guide the reader as he ascends the curriculum’s educational ladder.

Students will learn how to emanate effective social and attraction-based signals and how to correctly decipher the signals that are being sent back to them.

Successful completion of each section will unlock various features and benefits along the way as students journey through Novice, Intermediate, Pro & Savant levels of comprehension.